Culture+Jamming+Proposal


 * Culture Jamming Proposal

Group Resume:** Tyler Sepa & Jessica Pashkiewich · Both have design skills and knowledge of Adobe programs such as Photoshop and Illustrator that will be used for the design aspect of this project · We will both be working together to gather basic information and primary images · Each of us will be working on an equal amount of design work, while simultaneously working together to help each other and ensure our projects visual aspects flow together


 * **Title**
 * Market Rebellion
 * **Overview - brief description of concept**
 * Ideas of consumerism and conformity
 * Altering logos of today’s most popular products (Ipod, Coke, McDonalds, etc.)
 * **Goals and Objectives - what your group wants to achieve and why it is relevant**
 * We want to raise awareness about consumerism and its impact on making people conform
 * **Audience - who is the intended audience and how this will be considered in project**
 * Public masses, those who walk by our artwork. This will depend on what area we post our work; for example, if we decide to post this near the Sheridan campus, the targeted audience will mostly be students
 * **Key Message - what do you want your audience to learn from your work**
 * The main idea we would like our audience to learn from our work is to analyze what they are consuming, why they are consuming these products, and how doing so is forcing them to conform to the marketers ideology and to others around them
 * **Content Planning - what content you will include and how will it will be structured**
 * Our content will be a series of images of altered logos or company slogans that we will post around our school campuses
 * **Medium of Expression- what form(s) of media will the project take and why**
 * Our medium of expression will be images printed onto posters. Because we are using popular logos or company symbols, these are images that the public will recognize through imagery.
 * **Schedule - a week by week breakdown of project tasks**
 * Week 1 Gathering images/logos and fundamental research
 * Week 2 Designing our re-created logos/images, finalizing concepts, messages and designs
 * Week 3 Printing out posters, Posting posters on campus
 * **Bibliography and Visual/Conceptual References - images and ideas that inspire your concept**
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